benzinga12d ago
In the news release, Leading Cannabis Brand Select Unveils Briq 2, the New Gold Standard for Smooth, Flavorful Vaping, issued 24-Mar-2026 by Curaleaf Holdings, Inc. over PR Newswire, we are advised by the company that the source should read Curaleaf Holdings, Inc. rather than Curaleaf as originally issued inadvertently. The complete, corrected release follows: Leading Cannabis Brand Select Unveils Briq 2, the New Gold Standard for Smooth, Flavorful Vaping The bestselling brand continues its legacy of innovation with Select Briq 2, the only cannabis vape powered by Flavor Protection TechnologyTM and Meter Mode IntelligenceTM, designed for greater flavor and consistency with every draw STAMFORD, Conn. , March 24, 2026 /PRNewswire/ -- Select, the leading cannabis brand with the #1 selling premium vape 1 , continues to push category innovation with the launch of Select Briq 2, a first-of-its kind vape, built to offer better flavor, a consistent experience and real-time dose visibility from first draw to last. Building on the success of Select Briq, which launched across the country in 2023 as the first-ever 2-gram vape, Select Briq 2 introduces Flavor Protection TechnologyTM, which preserves oil integrity and flavor over time, and Meter Mode IntelligenceTM, which provides real-time dose visibility for precise, consistent use. "Select's journey has always been rooted in an obsession with being better," said Boris Jordan, Chairman and CEO of Curaleaf, the company behind the Select brand . "With Select Briq 2, we're raising the bar again, delivering technology designed to protect flavor, reduce clogging, and provide greater dosing control for ultra-smooth and consistent performance. Select is the #1 selling premium vape in the market for a reason, and we are proud to build on that success with a product that we believe will become the new gold standard." This new design reflects a larger category transition from convenience to intention, transforming basic product functionality into thoughtful design. In addition to the growing demand for discreet, customizable experiences, 58% of cannabis vape consumers are seeking solutions to clogging and blocked airflow 2 . Select Briq 2 was engineered to address these real-world challenges, providing a more reliable, repeatable experience while helping consumers understand and manage their dosing more effectively. "From the beginning, our goal was to design a vape that actually responds to how people consume cannabis," said Jessie Kater, Senior Vice President of ... Full story available on Benzinga.com