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KTO chief aims to attract 30m visitors by 2028
The head of the Korea Tourism Organization on Monday pledged to accelerate South Korea’s push to become a global tourism powerhouse, setting a goal of attracting 30 million foreign visitors by 2028 — two years earlier than previously planned. At his first press briefing since taking office, Park Sung-hyeuck outlined a slate of 10 flagship initiatives for 2026, which he called the “first year of execution” to transform tourism into a core growth engine for the national economy. Park previously se
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