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Lady Gaga Channels Community with 'Won't You Be My Neighbor?' Cover in Rocket and Redfin's Super Bowl LX Teaser
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Lady Gaga Channels Community with 'Won't You Be My Neighbor?' Cover in Rocket and Redfin's Super Bowl LX Teaser

Video honoring Fred Rogers' message of neighborliness signals the start of a larger campaign about home, community and belonging.View behind-the-scenes footage of the creation of Lady Gaga's rendition of "Won't You Be My Neighbor?" here.DETROIT, Jan. 27, 2026 /PRNewswire/ -- Rocket and Redfin, part of Rocket Companies (NYSE:RKT), today unveiled a teaser for their upcoming Super Bowl LX commercial, featuring Lady Gaga performing "Won't You Be My Neighbor?" – the beloved theme song from Mister Rogers' Neighborhood. The spot marks Redfin's first appearance in the big game in the company's 20-year history and introduces a campaign centered on home, community and connection.Performed by Lady Gaga, the reimagined anthem finds a voice uniquely suited to its message. A 14-time Grammy Award winner, Lady Gaga has built her career celebrating individuality, championing kindness and creating space for people to feel seen, all values that closely mirror those exemplified by Fred Rogers. Her openness and emotional authenticity bring new life to a song that has always been about care, connection and belonging.The campaign is anchored by a 60-second commercial debuting during the Super Bowl. Told through a poignant human story and elevated by music as a shared emotional language, the work invites reflection on how people show up for one another where they live and the transformative power of being a caring neighbor."This campaign was created with a deep sense of purpose and a belief in what brings people together," said Jonathan Mildenhall, Chief Marketing Officer at Rocket Companies. "America is at its best when we are neighborly, when we look out for one another and feel connected to the people around us. This work is about reviving belief in the American Dream and reminding people that finding a home and a community is still possible."Last year, Rocket's "Own the Dream" Super Bowl campaign featured a moment designed to live beyond the television screen. While viewers at home watched the commercial, fans inside Caesars Superdome were invited into an in-stadium singalong of John Denver's "Take ...Full story available on Benzinga.com

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