
The era of ‘black box’ pricing is over: Why transparency is the new currency in B2B marketing
For years, AI in sales and marketing has been framed around optimisation: higher yields, faster conversions, and millisecond-level adjustments. As we move into 2026, that framing is breaking down. The old “set it and forget it” mindset is giving way to a clear expectation to show your work. The future of pricing is no longer [...]The post The era of ‘black box’ pricing is over: Why transparency is the new currency in B2B marketing appeared first on e27.









